Flagship Confectionery
Digital Marketing Strategy
Project Overview
TekReach Solutions collaborated with a flagship confectionery to create and implement a comprehensive digital marketing strategy. The objective is to utilize digital platforms for raising brand awareness, engaging with customers, and increasing both online and offline sales.
Project Summary
Objectives
Key Approaches
Marketing Analysis
Performing a thorough analysis of their competitors and market.
SEO and Content Marketing
Optimizing their website and creating compelling content.
Social Media Marketing
Creating innovative ad campaigns and social media strategies.
Email Marketing
Dispatching automated emails and customized newsletters.
PPC Advertising
Executing and managing social media and targeted Google Ad campaigns.
Influencer Collaborations
Partnering with food bloggers and influencers for promoting the confectionery
Analytics and Reporting
Giving useful insights and keeping track of their performance.
Results
45% Improvement in Website Traffic
Substantial spike in organic traffic.
30% Increase in Social Media Followers
Greater engagement and brand awareness.
25% Hike in Conversion Rates
Improved by leveraging targeted marketing.
23% Rise in Sales
Significant growth had taken place during seasonal campaigns.
Greater Brand Presence
This confectionery has established itself as a market leader.
TekReach Solutions greatly improved their online presence by executing a thorough digital marketing strategy, which drove considerable engagement and sales.
